The Folk Roots List, Folk music, roots, acoustic and americana news and gigs

FRL Learning Zone

The Art of Promotional Copy Writing

by Al Best

Written - 28 Jul 2014

Updated - 01 Apr 2019

Copyright - Al Best


Welcome to the

Learning Zone

Help and advice for anyone working in live music and events.

Learning Zone

Fund Raising Part 1


How to find a sponsor and win a sponsorship deal for your folk festival, live music promotions, tour, etc.

How to Look After Your Voice

voice health

How the voice works and ways to protect it from hoarseness and loss of voice.

Organising & Running an Event

how to run a community event part 1

Guide to running an event. Planning, licensing laws, food & drink sales, road closures, insurance, etc

Working with Agents

entertainments agencies - fees and rules

Entertainment and modelling agencies - the rules that apply and the fees involved.

Choosing & Using Microphones

Choosing and using a microphone

Taking a look at the various types of microphone and the techniques to get the best sound from them

Promotional Copy Writing

The art of promotional copywriting part 1

If you are about to create any promotional material such as a brochure, website, flyer or letter, this article is for you. It explores the world of copy writing and gives tips and tricks to make your copy writng more effective and productive.

An Introduction to Market Research

a quick guide to market research

This is a quick video guide to market research, how to do it and how it can benefit your project.

How to Write & Use a Press Release

how to write a good press release

Delving into what makes a great press release, explaining just how to go about writing one and discussing how to get it in front of the right people.

The Temporary Events Notice (TEN)

Temporary Event Notices (commonly known as TENs) were introduced as a light touch method of permitting small scale events where one or more licensable activities takes place. Here are the details.