The Folk Roots List
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How to Write and Use a Press Release

by Al Best

Written - 28 Jul 2014

Updated - 01 Apr 2019

Copyright - Al Best

Contact - Click


Article Introduction

Get free publicity
with a press release

Bands, entertainers, event organisers, agencies and all other businesses have one thing in common; they all need to get their name, product and services in front of potential customers and clients. This can be a very costly thing to do but there are ways of curbing expenditure on advertising and promotions yet still get exceptional coverage of your product or service.

In this master class I’ll be delving into what makes a great press release, explaining just how to go about writing one and discussing how to get it in front of the right people.

A good press release can achieve remarkable things giving you coverage not only in your local newspapers but also in the national press and in glossy magazines. With the right approach this can be extended to exposure on television and radio for you and your act or business – all for free.