Market Research
by Al Best
Copyright - Al Best
Article Introduction
This is a quick guide to market research, how to do it and how it can benefit your business.
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Welcome to the
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Learning Zone
Help and advice for anyone working in live music and events.
The Learning Zone
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How the voice works and ways to protect it from hoarseness and loss of voice.
Organising & Running an Event
Guide to running an event. Planning, licensing laws, food & drink sales, road closures, insurance, etc
Choosing & Using Microphones
Taking a look at the various types of microphone and the techniques to get the best sound from them
Promotional Copy Writing
If you are about to create any promotional material such as a brochure, website, flyer or letter, this article is for you. It explores the world of copy writing and gives tips and tricks to make your copy writng more effective and productive.
Working with Agents
Entertainment and modelling agencies - the rules that apply and the fees involved.
An Introduction to Market Research
This is a quick video guide to market research, how to do it and how it can benefit your project.
How to Write & Use a Press Release
Delving into what makes a great press release, explaining just how to go about writing one and discussing how to get it in front of the right people.
The Temporary Events Notice (TEN)
Temporary Event Notices (commonly known as TENs) were introduced as a light touch method of permitting small scale events where one or more licensable activities takes place. Here are the details.
A Quick Guide to Market Research
With market research you will be gathering valuable information that will help you to identify and deal with various market challenges. This in turn helps you to adapt your offering to make it more attractive to buyers and the more the buyers like it, the better you will do.
Market research is an important step towards understanding your potential customers or clients and identifying what motivates them. With good market research you will be able to find out what it is that people are looking for in a service or product like yours. You will also get a grasp of what they are willing to pay which makes it easier for you to work out how much you should charge. .
The following video is from gov.uk and runs through the rudiments of market research. Although aimed at getting products to market rather than entertainment services, the principles remain the same for everyone. As I mentioned in an earlier article, even though you may be a singer, dancer or comedian, you need to think of yourself and your act as the product that you are selling.
This video is from https://www.gov.uk under the Open Government Licence
FRL
Learning Zone
Help and advice for anyone working in live music and events.
The Learning Zone
How to Look After Your Voice
How the voice works and ways to protect it from hoarseness and loss of voice.
Organising & Running an Event
Guide to running an event. Planning, licensing laws, food & drink sales, road closures, insurance, etc
Choosing & Using Microphones
Taking a look at the various types of microphone and the techniques to get the best sound from them
Promotional Copy Writing
If you are about to create any promotional material such as a brochure, website, flyer or letter, this article is for you. It explores the world of copy writing and gives tips and tricks to make your copy writng more effective and productive.
Working with Agents
Entertainment and modelling agencies - the rules that apply and the fees involved.
An Introduction to Market Research
This is a quick video guide to market research, how to do it and how it can benefit your project.
How to Write & Use a Press Release
Delving into what makes a great press release, explaining just how to go about writing one and discussing how to get it in front of the right people.
The Temporary Events Notice (TEN)
Temporary Event Notices (commonly known as TENs) were introduced as a light touch method of permitting small scale events where one or more licensable activities takes place. Here are the details.