In addition to news, a gig guide and a links directory, Folk Roots List (FRL) also offers a learning zone for anyone working in the live music industry.If you would like to suggest a topic to be covered please get in touch. Likewise if you have knowledge you would like to share, submit an article.
Written - 2017
Updated - -
Copyright - Al Best
This is a quick guide to market research, how to do it and how it can benefit your business.
With market research you will be gathering valuable information that will help you to identify and deal with various market challenges. This in turn helps you to adapt your offering to make it more attractive to buyers and the more the buyers like it, the better you will do.
Market research is an important step towards understanding your potential customers or clients and identifying what motivates them. With good market research you will be able to find out what it is that people are looking for in a service or product like yours. You will also get a grasp of what they are willing to pay which makes it easier for you to work out how much you should charge. .
The following video is from gov.uk and runs through the rudiments of market research. Although aimed at getting products to market rather than entertainment services, the principles remain the same for everyone. As I mentioned in an earlier article, even though you may be a singer, dancer or comedian, you need to think of yourself and your act as the product that you are selling.
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Guide to running an event. Planning, licensing laws, food & drink sales, road closures, insurance, etc
Entertainment and modelling agencies - the rules that apply and the fees involved.
Taking a look at the various types of microphone and the techniques to get the best sound from them
If you are about to create any promotional material such as a brochure, website, flyer or letter, this article is for you. It explores the world of copy writing and gives tips and tricks to make your copy writng more effective and productive.
This is a quick video guide to market research, how to do it and how it can benefit your project.
Delving into what makes a great press release, explaining just how to go about writing one and discussing how to get it in front of the right people.
Temporary Event Notices (commonly known as TENs) were introduced as a light touch method of permitting small scale events where one or more licensable activities takes place. Here are the details.